Talk on Designing Behavior, by Alan Murray

Speaker: Alan Murray, Head of the School of Design, Edinburgh College of Art

In the past an Art and Design education led to the design of usable artifacts. Recently ‘Interaction Design’ has ensured that we must design for the way we interact with an artifact. Today a kettle has enough processing power to potentially think for itself; a designer is now confronted with designing the way a product behaves – the way it must sense, communicate, react and eventually ‘think’. To go from designing artifacts to designing behavior is a huge step. Design education will have to adapt and eventually lead the way.

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