Symposium on International Design and Business Management


The Master of Design in International Design and Business Management (IDBM) program, offered by the PolyU School of Design and Faculty of Business, will be hosting a symposium on integrating design thinking as competitive strategy in international business innovation management. Executives in design, business and technology are invited to join this symposium (free admission) to meet and share insights with global experts on managing design-led, cross-pollinated business innovation. Participants will learn about collaboration opportunities with the program, and also enrolment information for the September 2013 semester.

PROGRAM

Moderator
Cees de Bont
Dean and Chair Professor, PolyU School of Design

Managing design-driven innovation
Kun-Pyo Lee
Professor, Korea Advanced Institute of Science and Technology (KAIST) Department of Industrial Design
Kun-Pyo Lee will share his LG Electronics experience on leading design from its HQ in Seoul, Korea, and 5 overseas branches including New York, London, Tokyo, Beijing and New Delhi.

Dealing with multi-disciplinarity
Steven Kyffin
Dean, Northumbria University School of Design
Steven Kyffin will share his experience from Philips Design and Northumbria University’s MA Design Management program on how design can contribute to leadership, sustainability and business or social innovation.

Business in international environments
Michael Harris Bond
Visiting Chair Professor, PolyU Faculty of Business; author of numerous psychology books
An expert on cross-cultural social psychology, Michael Harris Bond will share his view on how cross-cultural understanding can lead to innovation in international business management.

A methodology for design innovation
Kees Dorst
Professor of Design, University of Technology, Sydney; Director, Designing Out Crime
Kees Dorst developed “Frame Creation” as a method to deal with wicked problems. He will share his experience from leading the programs at Designing Out Crime Research Centre.


SPEAKERS' BIOS

Cees de Bont
Dean and Chair Professor, PolyU School of Design
Professor de Bont has solid experience and track records in the management and leadership of a sizable and leading design school in the world. He was the Dean of Faculty of Industrial Design Engineering of the Delft University of Technology in the Netherlands before joining PolyU.
Professor de Bont has a good mix of academic and industrial experience. He started his academic career in 1993 as Assistant Professor of Economic Psychology at the University of Tilburg while acting as a consultant to the Philips Design in Eindhoven. He was subsequently Head of Marketing Research and Strategy at Philips Domestic Appliances and Personal Care from 1997 to 2005 when he was responsible for generating and utilizing market information for the formulation of the strategy, R&D and marketing plan of the company.

Kun-Pyo Lee
Professor, Korea Advanced Institute of Science and Technology (KAIST) Department of Industrial Design
Kun-Pyo Lee, until a few months ago, was Executive Vice President/Head of Corporate Design Center at LG Electronics. He now is Professor of Department of Industrial Design at KAIST, Korea, as well as Director of the Human-Centered Interaction Design Lab. His major areas of research interest include: design methodology, human-centered design and cultural user-interface design.
Lee has held a number of prestigious positions including Secretary General of International Association of Societies of Design Research (IASDR), President of the Korean Society of Design Science (KSDS) and President of the Korea Society for Emotion and Sensibility (KSES).
His work has received many international design awards, including grand prize at the 1st Osaka International Design Competition.

Steven Kyffin
Dean, Northumbria University School of Design
Steven Kyffin has spent 10 of the last 30 years in London design consultancies, 10 in academia and 10 in corporate design. He took up his present post in 2010 as Dean of the School of Design, and Executive Dean of Faculty of Arts, Design & Social Sciences, Northumbria University, after serving as Master of Industrial Design at the Royal College of Art (RCA) in London. He established his own design company in 1988 and became a part-time tutor at the RCA during the 1990s. In 1998, Steven joined Royal Philips Electronics in the Netherlands as Senior Director of Design Research and Innovation. In this position, he was responsible for the company’s worldwide design research. He also headed up its European Commission Research activities and the Philips Design University Relations Programme.

Michael Harris Bond
Visiting Chair Professor, PolyU Faculty of Business; author of numerous psychology books
Michael Harris Bond is a cross-cultural social psychologist whose career has been focused on locating Chinese interpersonal processes in a multi-cultural space. This goal has most recently been realized in his co-authorship of Understanding social psychology across cultures (Sage, 2006). He taught for 35 years at the Chinese University of Hong Kong contributing to and integrating the literature on Chinese psychology, editing The Oxford Handbook of Chinese Psychology (2010). Believing that all social psychology should be applied, he has informed himself about the current development of organizational psychology by co-editing The Handbook of Chinese Organizational Behaviour (Elgar, forthcoming) with Prof. Xu Huang.

Kees Dorst
Professor of Design, University of Technology, Sydney; Director, Designing Out Crime
Kees Dorst was trained as an industrial design engineer at Delft University of Technology. He worked as a product designer for various design firms and, as a researcher, he has studied the ways in which designers work. On the topic of design thinking, he has published numerous articles and five books – most recently: Understanding Design (2006) and Design Expertise (2009), with Bryan Lawson. He is currently working on a book for MIT Press on Frame Creation, a Design-based Methodology for Driving Innovation.
Kees is passionate about designing and understanding the workings of design. His research focuses on creating new understandings in the area between design, philosophy and the business sciences.