This methodology applies Design Research Methodology (DRM) to lean action oriented design research in combination with Design Quantification to conduct design research during product development.
Design research is laborious and often fails to relate to commercial reality, due to lack of design metrics that can act as indicators and early predictors of commercial success.
The methodology presented in this lecture enables designers and design researchers to apply Design Quantification to Design Research Methodology (DRM). The method guides the design researcher though the phases of Research Clarification (Goals), Descriptive I (Understanding), Prescriptive (Support) and Descriptive II (Evaluation). It illustrates how Design Quantification can be used to inspire ideas, frame opportunities and collect data though a range of examples of design research projects. Combining Design Research Methodology (DRM) with Design Quantification provides a powerful approach for inexpensive and quick exploratory projects for researchers who wish to develop design methods, processes and tools.
About Søren Petersen
Søren Petersen founded ingomar&ingomar - consulting in 1993 and has since worked with international organizations in Denmark, Michigan, California and Korea, including Rambøll Group, Steelcase and BMW Group DesignworksUSA. He received an MS. Mechanical Engineering degree from the Technical University of Denmark and a BS in Transportation Design from Art Center College of Design and graduated from Stanford University, Center for Design Research, with a PhD in quantifying design, where he focused on developing metrics and decision methods for design concept selection in the conceptual phase of product development. He has presented and published 19 scientific papers over the past eight years, authored Profit from Design, a book on design quantification and now consults for corporations and universities, applying these developed methodologies to streamline their design projects.
Dr. Petersen also publishes weekly in The Huffington Post on The Creative Economy: http://www.huffingtonpost.com/soren-petersen