Why have designers traditionally relied on corporations to bring their ideas to life? It’s simple; designers did not have access to the large amounts of capital required for tooling, advertising and promotion and they are shut out of the current distribution/retail system. It is a closed game and new players are not welcome but that old model of business is changing.
“We are moving into a hyper integrated world in which all aspects of production — raw materials, design, manufacturing, distribution, fulfillment, financing and branding — have become commodities that can be accessed from anywhere by anyone.” - Friedman NYT.Nov 24 Column “Advice from Grandma”
A small band of design refugees in Hong Kong and Shenzhen are changing the rules of the industrial design industry. Using the web, self-branding and low cost Asian manufacturing to go direct to the consumer this generation of designers poses the question “Are companies and clients becoming obsolete?”
BA(Hons) Product Design, Year 3 (4-year curriculum)
Tutors: Roger Ball, Ernesto Spicciolato, Graham Leach