Studio Exhibition - Advertising Design

SD2864 Concept 2: Print Advertising by Advertising Design Year 2 

This is an individual project in Printing Advertising. Student was given a brand (Caltrate) and asked to deliver a full-page hand-drawn newspaper advertisement in a portrait format (14”x21”)

Challenge
To incite non-users to kick start an early preventative nutrition habit. People probably know that calcium is important to their bone health. Health-concious ladies, 40 and above, take Caltrate to keep their bones healthy and strong for an active life. But people may not know that throughout their lives, a healthy diet, including adequate calcium and vitamin D, can facilitate calcium absorption and utilization which help reducing the risk of osteoporosis.

Product
Caltrate Calcium Supplement

Total scketches exhibiting
29 sketches

Tutor
Francis Hung