In a connected world, and in a world in fast and deep change, everyone designs: each individual person and each collective subject, from enterprises to institutions, from communities to cities and regions, must define and enhance a life project. In this framework, talking about design we must consider three kinds of design: the diffuse design (performed by everybody), the expert design (performed by those who have been trained as designers) and the co-design process in which the first two interact in order to get some results. The lecture introduces and discusses this issue outlining a map of what expert design can do to trigger and support meaningful social changes. The lecture contents are based on the book: Ezio Manzini, Design, When Everybody Designs - MIT Press 2015 (Translated in Spanish and in Chinese).
About the Speaker
For more than two decades Prof. Ezio Manzini has been working in the field of design for sustainability. Most recently, his interests have focussed on social innovation, considered as a major driver of sustainable changes. In this perspective he started DESIS: an international network of schools of design specifically active in the field of design for social innovation and sustainability (http://www.desis-network.org).
Presently, he is Chair Professor of Design for Social Innovation at the University of the Arts London (London), Honorary Professor at the Politecnico di Milano and Guest Professor at Tongji University (Shanghai) and Jiangnan University (Wuxi).
In addition to his continuous involvement in the design for sustainability arena, he has explored and promoted design potentialities in different fields, such as: Design of Materials, in the 80s; Strategic Design, in the 90s (starting a Master in Strategic Design); Service Design, in the last ten years (starting the specific courses in Service Design).
His most recent book is “Design, When Everybody Designs. An Introduction to Design for Social Innovation”, MIT Press 2015.