The programme is for those who are keen to lead in the digital entertainment industry. It is designed to open creative possibilities in the minds of the students by exploring cross-disciplinary media applications and technologies. Through theories and project based modules, students are encouraged to look afresh into all aspects of how media impacts our lives. From embedded device development for human machine interface, to creative content design for digital entertainment. The course starts with the building blocks of animation, game design, on-line entertainment and encourages students to look beyond technology by finding value in innovation to shape the path of what digital entertainment can become.