Our history is our DNA - Having transformed from a land of farmers to the globally leading nation in innovation, wealth and sustainability, Swiss design expertise is deeply rooted in our history. Contextualised processes are a key factor to holistic and integrated design solutions. The Swiss way of working is precise, innovative, elegant, unique. The matter purpose is well defined and relating to real customer needs. Join us for insights and conversation!


Pablo Lunin
Designer and Managing Partner, dukta® flexible wood
Pablo Lunin

Daniel Wehrli
Designer and Founder, daniel wehrli Industrial DesignDaniel Wehrli

Michel Hueter
Curator, Design Prize Switzerland (2011 – 2018)
Michel Hueter


Pablo Lunin graduated 2012 from the Zurich University of the Arts with a bachelor's degree in industrial design. Since beginning of 2014 he is a co-partner of the company dukta – flexible wood.

dukta gmbh is a development & design office located in Zü-rich Switzerland. Based on the int. patented dukta incision process we create new applications, interiors and products. Together with our selected and licenced manufacturers in different coutries we advise and support architects, engine-ers and building owners through technical and design mat-ters.

About dutka:

Daniel Wehrli studied product design at ECAL, Ecole canto-nale d’art de Lausanne and at FHNW, University of Applied Sciences and Art in Aarau after completing his first educati-on as a cabinet-maker. He gained first professional experi-ence as a designer in Kanazawa, Japan where he collabo-rated with craftsmen. Then he worked in New York for some time in the luxury goods, furniture and exhibition sector. In 2015 he set up his own studio «daniel wehrli Industrial De-sign». His focus lies on innovative product and furniture de-sign and development. International furniture brands are among his clients. Furthermore he is engaged in material centered research in the field of textiles as part of a research group at University of Applied Sciences in Lucerne.

Wehrli has won several design awards like the Japanese «Award for Excellence» from prefecture Ishikawa (Japan), Best of NeoCon Gold Award (Chicago) and in 2017 he was nominated for Designprize Switzerland. His work has been featured in exhibitions at the 21st Century Museum of Con-temporary Art (Kanazawa, Japan) Depot Basel, ETH Zürich as well as on furniture fairs in Cologne, Milano and Chicago.

About daniel wehrli Industrial Design:
Michel Hueter, born 1972 in Switzerland. Started his profes-sional career in the Swiss watch industry. He first gained work experience in International Sales, then soon special-ised in Public Relations. After seven years at different brands of the Swatch Group Ltd., he moved on to a Zurich based PR agency specialised in mandates at the interface between the public and private sector.

This experience brought him to Presence Switzerland – a body of the Federal Department of Foreign Affairs to strate-gically steer the nation branding -, where he first was han-dling projects and Asian markets before becoming Head of Marketing and Communications for major international events such as the Swiss participation at the World Expo in Aichi Japan and others.

In 2008 he re-joined the Swatch Group as Head of Commu-nications International for re-positioning mission of the brand RADO. In 2011 was commissioned as Director and Curator of the Design Prize Switzerland; the leading competition-oriented design platform of Switzerland that honors and promotes some of the best of Swiss Design innovations and products across all disciplines.

Since March 2018 he is working as an independent design curator, mediator and promoter.

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