Studio Exhibition - Advertising Design

SD2826 Art Direction 2 - Advertising Photography

The exhibition will show the ability of student's art direction of a print advertisement, including layout, typography, retouching, and most importantly in this project, photography

The objectives of the student works from visualizing creative concepts into layout form to coordinating and supervising all the production stages of their realization, the art director is responsible for the quality of the final project – the advertisement. The aim of this assignment is to familiarize students with all aspects of working with and directing production personnel in the manipulation of photographic technologies to achieve the required visual design.