Portfolio Guidelines (BA(Hons) Scheme)

Portfolio Guidelines for BA (Hons) Scheme in Design Applicants

Portfolio Guidelines for Local JUPAS Applicants:
1.       Online Teaser Portfolio (for AD and CD Programmes only) via www.sd.polyu.edu.hk/admission/hkdse
 
Teaser portfolio guidelines for applicants to the Advertising Design (AD) and Communication Design (CD) programmes
 
Advertising Design (AD)
Show us who you are through your own works in multiple formats (minimum 3 formats),
e.g. drawing, photograph, collage, video* or any other visual art**.
(Please organize the works into a Powerpoint file with a size no bigger than 10MB.)
*YouTube link is required for video.
**Photographs of the artwork are required for 3-D works, e.g. sculpture or installation.
 
Communication Design (CD)
An A4-size, 10-page, 10MB maximum PDF file demonstrating your potential and abilities as a communication designer.
- Only your best work should be included. Show projects executed with a variety of media and approaches, rather than many projects of the same kind.
- Personal insights, communication value and creative concepts are emphasised more than sheer technical virtuosity.
- Projects that are designed for particular purposes and people in mind (design-based) as well as purely expressive (art-based) projects may be included.
- You may include both two- and three-dimensional work, as well as interactive and time-based projects. Please provide links to actual websites and video files.
- Include the title and a one-sentence description for each project, and consider the order of how these projects should be viewed.
 
2.       Hard Copy Full Portfolio (prepared for the interview)
Full portfolio guidelines for applicants to the Advertising Design (AD) and Communication Design (CD), Environment & Interior Design (EID), and Product Design (PD) programmes
 
Advertising Design (AD)
Show us who you are through your own works in multiple formats (minimum 3 formats),
e.g. drawing, photograph, collage, video* or any other visual art**.
*YouTube link is required for video.
**Photographs of the artwork are required for 3-D works, e.g. sculpture or installation.
(Applicants are required to bring along with their own notebook.)
 
Communication Design (CD)
An A4-size, 10-page files demonstrating your potential and abilities as a communication designer
- Only your best work should be included. Show projects executed with a variety of media and approaches, rather than many projects of the same kind.
- Personal insights, communication value and creative concepts are emphasised more than sheer technical virtuosity.
- Projects that are designed for particular purposes and people in mind (design-based) as well as purely expressive (art-based) project may be included.
- You may include both two- and three-dimensional work, as well as interactive and time-based projects. Please provide links to actual websites and video files.
- Include the title and a one-sentence description for each project and consider the order of how these projects should be viewed.
(Applicants are required to bring along with their own notebook.)
 
Environment & Interior Design (EID)
- Art project drawing, photograph, collage or illustration that represents an intention
- Illustration of a spatial dimension (your bedroom, flat...)
- Sketches of urban and landscape scenery
 
Product Design (PD)
- Drawings: B&W figure drawing (full body) - to check the sense of proportion
- Drawings: colour painting (water, oil or crayon) - to check the sense of colour scheme
- Sketches: product design sketches (2 products) - to check the visualization skills
- Photos: self-taken photos - to check the sense of composition or/and personality
 

Portfolio Guidelines for Non-local Applicants:
General portfolio format guidelines - all Disciplines
The following guidelines list format requirements (i.e. size, length, media, labeling, etc.) to assist applicants to any of the four BA (Hons) Disciplines in their portfolio preparations, and facilitate the review of their works by PolyU School of Design admission panels:
Maximum size: A2, flat packed with a maximum thickness of 8cm. Projects that are larger than this size should be documented photographically.
Since we do not have a lot of time to review each portfolio, it is important that the portfolio is organized in a way that is easy to access, view and understand. Clearly label each project and consider the order that they should be viewed.
Include 10 of your best creative projects. Each project may consist of more than one ‘image’. Include development work (research, concept sketches, etc.) for at least one project. You may also include a short written rationale for each project.
Aim for a variety of media and approaches rather than many similar projects.
Personal insights, creative concepts and effective solutions to design problems are valued more than sheer technical virtuosity.
It is advantageous to include projects that are designed for a specific purpose, audience or communication goal in mind. However purely expressive, artistic projects may be included as well.
Video or interactive work may be included in DVD-ROM format, to be viewed on a computer with Flash, QuickTime Player, or standard web browsers. Internet links to videos posted online may also be submitted.
# Please use the enclosed information sheet to clearly mark your portfolio on the outside before you submit it. All the work inside the portfolio should also be marked with your name and application number just in case they get separated from your portfolio.
 
 
Portfolio content guidelines - Discipline-specific
The following guidelines list content suggestions specific to each discipline.
 
Advertising Design (AD) portfolio content guidelines – hardcopy portfolio
Advertising campaigns are expected to be included in the portfolio. Those campaigns are not restricted to a set number of executions or types of channel and there is no limit to the lengths of execution or the media used. A campaign can consist of any mix of the following means: FILM, PRESS, OUTDOOR, DIRECT, DIGITAL, RADIO, PROMO & ACTIVATION, DESIGN, PR, MOBILE, and BRANDED CONTENT & ENTERTAINMENT.
 
Environment & Interior Design (EID) portfolio content guidelines – hardcopy portfolio
Art project drawing, photograph, collage or illustration that represent an intention
Illustration of a spatial dimension (your bedroom, flat...)
Sketches of urban and landscape scenery
 
Product Design (PRD) portfolio content guidelines – hardcopy portfolio
Drawings: B&W figure drawing (full body) - to check the sense of proportion
Drawings: colour painting (water, oil or crayon) - to check the sense of colour scheme
Sketches: product design sketches (2 products) - to check the visualization skills
Photos: self-taken photos - to check the sense of composition or/and personality
 
Communication Design (CD) portfolio content guidelines – Digital portfolio
PDF format (A4-size, landscape orientation)
Maximum 20 pages
Maximum file size (10MB)
We do not have a lot of time to review each portfolio, so it is important that the portfolio is organized in a way that is easy to view and to understand. Clearly label each project and consider the *-order that they should be viewed.
Include 10 of your best design projects. Each project may consist of more than one page if necessary. Include development work (research, concept sketches, etc.) for at least one project. Include the title and a 50-word description on each project. You may include both two- and three-dimensional work, as well as interactive and time-based projects.
Aim for a variety of media and approaches rather than many similar projects.
Personal insights, creative concepts and effective solutions to design problems are valued more than sheer technical virtuosity. Only your best work should be included.
Please include projects that are designed for a specific purpose, audience or communication goal in mind. However purely expressive, artistic projects may be included as well.
Links to video, animation, motion graphics and interactive work may be included.
# Portfolio for Communication Design will be submitted in digital format (please either send the “file” or “FTP link” by email to sddonna@polyu.edu.hk or send the CD-ROM disc by post to the below address if the file size is too large. Portfolios for other disciplines will be submitted in hard copy. Details will be informed by email. Please keep your email address accurate and update in your application record.

Portfolio Guidelines for Non-JUPAS Applicants:
General portfolio format guidelines - all Disciplines
The following guidelines list format requirements (i.e. size, length, media, labeling, etc.) to assist applicants to any of the four BA (Hons) Disciplines in their portfolio preparations, and facilitate the review of their works by PolyU School of Design admission panels:
Maximum size: A2, flat packed with a maximum thickness of 8cm. Projects that are larger than this size should be documented photographically.
Since we do not have a lot of time to review each portfolio, it is important that the portfolio is organized in a way that is easy to access, view and understand. Clearly label each project and consider the order that they should be viewed.
Include 10 of your best creative projects. Each project may consist of more than one ‘image’. Include development work (research, concept sketches, etc.) for at least one project. You may also include a short written rationale for each project.
Aim for a variety of media and approaches rather than many similar projects.
Personal insights, creative concepts and effective solutions to design problems are valued more than sheer technical virtuosity.
It is advantageous to include projects that are designed for a specific purpose, audience or communication goal in mind. However purely expressive, artistic projects may be included as well.
Video or interactive work may be included in DVD-ROM format, to be viewed on a computer with Flash, QuickTime Player, or standard web browsers. Internet links to videos posted online may also be submitted.
 
# Please use the enclosed information sheet to clearly mark your portfolio on the outside before you submit it. All the work inside the portfolio should also be marked with your name and application number just in case they get separated from your portfolio.
 
 
Portfolio content guidelines - Discipline-specific
The following guidelines list content suggestions specific to each discipline.
 
Advertising Design (AD) portfolio content guidelines – hardcopy portfolio
Advertising campaigns are expected to be included in the portfolio. Those campaigns are not restricted to a set number of executions or types of channel and there is no limit to the lengths of execution or the media used. A campaign can consist of any mix of the following means: FILM, PRESS, OUTDOOR, DIRECT, DIGITAL, RADIO, PROMO & ACTIVATION, DESIGN, PR, MOBILE, and BRANDED CONTENT & ENTERTAINMENT.
 
Environment & Interior Design (EID) portfolio content guidelines – hardcopy portfolio
Art project drawing, photograph, collage or illustration that represent an intention
Illustration of a spatial dimension (your bedroom, flat...)
Sketches of urban and landscape scenery
 
Product Design (PRD) portfolio content guidelines – hardcopy portfolio
Drawings: B&W figure drawing (full body) - to check the sense of proportion
Drawings: colour painting (water, oil or crayon) - to check the sense of colour scheme
Sketches: product design sketches (2 products) - to check the visualization skills
Photos: self-taken photos - to check the sense of composition or/and personality
 
Communication Design (CD) portfolio content guidelines – digital portfolio
PDF format (A4-size, landscape orientation)
Maximum 20 pages
Maximum file size: 10M
We do not have a lot of time to review each portfolio, so it is important that the portfolio is organized in a way that is easy to view and to understand. Clearly label each project and consider the order that they should be viewed.
Include 10 of your best design projects. Each project may consist of more than one page if necessary. Include development work (research, concept sketches, etc.) for at least one project. Include the title and a 50-word description on each project. You may include both two- and three-dimensional work, as well as interactive and time-based projects.
Aim for a variety of media and approaches rather than many similar projects.
Personal insights, creative concepts and effective solutions to design problems are valued more than sheer technical virtuosity. Only your best work should be included.
Please include projects that are designed for a specific purpose, audience or communication goal in mind. However purely expressive, artistic projects may be included as well.
Links to video, animation, motion graphics and interactive work may be included.

  • # Portfolio for Communication Design will be submitted in digital format via our website. Portfolios for other disciplines will be submitted in hard copy.

 

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