Portfolio Guidelines (BA(Hons) Scheme)

Portfolio Guidelines* for BA (Hons) Scheme in Design Applicants

* Subject to change. Latest information will be provided to the applicants at due course

Local JUPAS Applicants

1. Online Teaser Portfolio (for AD and CD Programmes only) via our admission system (to be announced in due course) 

Advertising Design (AD)
Show us who you are through your own works in multiple formats (minimum 3 formats), e.g. drawing, photograph, collage, video* or any other visual art**.
(Please organise the works into a Powerpoint file with a size no bigger than 10MB.)
*YouTube link is required for video.
**Photographs of the artwork are required for 3-D works, e.g. sculpture or installation.

Communication Design (CD)
- An A4-size, 10-page, 10MB maximum PDF file demonstrating your potential and abilities as a communication designer.
- Only your best work should be included. Show projects executed with a variety of media and approaches, rather than many projects of the same kind.
- Personal insights, communication value and creative concepts are emphasised more than sheer technical virtuosity.
- Projects that are designed for particular purposes and people in mind (design-based) as well as purely expressive (art-based) projects may be included.
- You may include both two- and three-dimensional work, as well as interactive and time-based projects. Please provide links to actual websites and video files.
- Include the title and a one-sentence description for each project, and consider the order of how these projects should be viewed.

2. Hard Copy Full Portfolio (prepared for the interview)

Advertising Design (AD)
Show us who you are through your own works in multiple formats (minimum 3 formats),e.g. drawing, photograph, collage, video* or any other visual art**.
*YouTube link is required for video.
**Photographs of the artwork are required for 3-D works, e.g. sculpture or installation.
(Applicants are required to bring along with their own notebook.)

Communication Design (CD)
- An A4-size, 10-page files demonstrating your potential and abilities as a communication designer
- Only your best work should be included. Show projects executed with a variety of media and approaches, rather than many projects of the same kind.
- Personal insights, communication value and creative concepts are emphasised more than sheer technical virtuosity.
- Projects that are designed for particular purposes and people in mind (design-based) as well as purely expressive (art-based) project may be included.
- You may include both two- and three-dimensional work, as well as interactive and time-based projects. Please provide links to actual websites and video files.
- Include the title and a one-sentence description for each project and consider the order of how these projects should be viewed.
- Applicants are required to bring along with their own notebook.

Environment & Interior Design (EID)
- Art project drawing, photograph, collage or illustration that represents an intention
- Illustration of a spatial dimension (your bedroom, flat...)
- Sketches of urban and landscape scenery

Product Design (PD)
- Drawings: B&W figure drawing (full body) - to check the sense of proportion
- Drawings: colour painting (water, oil or crayon) - to check the sense of colour scheme
- Sketches: product design sketches (2 products) - to check the visualization skills
- Photos: self-taken photos - to check the sense of composition or/and personality

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Local Non-JUPAS Senior Year Places Applicants

General portfolio format guidelines - all Disciplines

Please observe the following format requirements (i.e. size, length, media, labeling, etc.) when submitting your portfolio for your admission application:

  • Limit your submission to A2 size or smaller, flat packed with a maximum thickness of 8cm. Projects larger than this size should be documented photographically;
  • Organise your works. Clearly label each project and consider the order that they should be viewed. Ensure your name and application number are visible on your work in case they get separated;
  • Include 10 of your best creative projects. Each project may consist of more than one ‘image’. Include development work (research, concept sketches, etc.) for at least one project. Short written rationale for each project is strongly encouraged;
  • Aim for a variety of media and approaches rather than many similar projects;
  • Personal insights, creative concepts and effective solutions to design problems are valued more than sheer technical virtuosity;
  • It is advantageous to include projects that are designed for a specific purpose, audience or communication goal in mind. However purely expressive, artistic projects may be included as well;
  • Video or interactive work may be included in DVD-ROM format, to be viewed on a computer with Flash, QuickTime Player, or standard web browsers. Internet links to videos posted online may also be submitted; and
  • Use the enclosed information sheet to clearly mark your portfolio as cover of your submission.

Portfolio content guidelines - Discipline-specific

Portfolio for Communication Design will be submitted in digital format via our website. Portfolios for other disciplines will be submitted in hard copy. Further details will be informed by email. 

IMPORTANT: Your portfolio has to be organised in a way that is easy to view and to understand.

Advertising Design (AD) – hardcopy portfolio

Advertising campaigns are expected to be included in the portfolio. Those campaigns are not restricted to a set number of executions or types of channel and there is no limit to the lengths of execution or the media used. A campaign can consist of any mix of the following means: FILM, PRESS, OUTDOOR, ENTERTAINMENT, DIGITAL, RADIO, DESIGN, PROMO & ACTIVATION, PR, MOBILE, DIRECT and BRANDED CONTENT.

Communication Design (CD) – digital/PDF portfolio

  • Maximum of 20 pages in A4-size, not exceeding 10MB. Display works in landscape or portrait orientation. Include a mixture of 10 best design and expressive/ artistic projects using a variety of media and approaches and keep similar projects to minimal, i.e., not more than 2. For each project, show at least 2-3 images from different angles and sizes.
  • All project should clearly labelled with the following information (whenever possible):
    - Title, format and size/ dimensions
    - Purpose of the project and intended target audience Links to video, animation, motion graphics and interactive work (if applicable).
  • Include the following explanations for at least 2 of your selected projects:
    - A 50-word or less description
    - Project development process: Research, sketches, etc.
    - Personal insights/ key lesson(s) learned.

Environment & Interior Design (EID) – hardcopy portfolio

A3 portfolio: Provide a portfolio of between 30 and 50 pages that show a minimum of five of your best projects presenting their ideas, and intentions as well as the development work (research, concept sketches, etc.) for at least one project. Projects should show a range of your skills, media and approaches rather than many similar projects. As well show:

  • Drawings: your ability in drawing skills.
  • Photography: your ability to observe and record.
  • Mixed media and painting: your ability in painting collage, illustration, photomontage.
  • 3D work, space and form: your ability shown with photographed three dimensional, sculptural or form work.
  • Spatial design: your ability in spatial design, this can include design work, analysis of a space, plans or three dimensional work such as scale models.
  • Sketching ability: your ability in sketching in spatial design, sketches should include: sketches of your city or landscape environment, sketches of architecture or buildings where you live or interior spaces that you know (not drawn or copied from photographs).
  • Text: include a short written text, explanation or caption for each work shown.

Product Design (PRD) – hardcopy portfolio

  • Drawings: B&W figure drawing (full body) - to check the sense of proportion
  • Drawings: colour painting (water, oil or crayon) - to check the sense of colour scheme
  • Sketches: product design sketches (2 products) - to check the visualization skills
  • Photos: self-taken photos - to check the sense of composition or/and personality

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International Applicants

General portfolio format guidelines - all Disciplines

The following guidelines list format requirements (i.e. size, length, media, labeling, etc.) to assist applicants to any of the four BA (Hons) Disciplines in their portfolio preparations, and facilitate the review of their works by PolyU School of Design admission panels:

  • Maximum size: A2, flat packed with a maximum thickness of 8cm. Projects that are larger than this size should be documented photographically.
  • Since we do not have a lot of time to review each portfolio, it is important that the portfolio is organized in a way that is easy to access, view and understand. Clearly label each project and consider the order that they should be viewed.
  • Include 10 of your best creative projects. Each project may consist of more than one ‘image’. Include development work (research, concept sketches, etc.) for at least one project. You may also include a short written rationale for each project.
  • Aim for a variety of media and approaches rather than many similar projects.
  • Personal insights, creative concepts and effective solutions to design problems are valued more than sheer technical virtuosity.
  • It is advantageous to include projects that are designed for a specific purpose, audience or communication goal in mind. However purely expressive, artistic projects may be included as well.
  • Video or interactive work may be included in DVD-ROM format, to be viewed on a computer with Flash, QuickTime Player, or standard web browsers. Internet links to videos posted online may also be submitted.

# Please use the information sheet to be provided by the School to clearly mark your portfolio on the outside before you submit it. All the work inside the portfolio should also be marked with your name and application number just in case they get separated from your portfolio.

Portfolio content guidelines - Discipline-specific

Portfolio for Communication Design will be submitted in digital format (please either send the “file” or “FTP link” by email to sddonna@polyu.edu.hk or send the CD-ROM disc by post to the below address if the file size is too large. Portfolios for other disciplines will be submitted in hard copy. Details will be informed by email. Please keep your email address accurate and update in your application record.
 
Advertising Design (AD) – hardcopy portfolio
Advertising campaigns are expected to be included in the portfolio. Those campaigns are not restricted to a set number of executions or types of channel and there is no limit to the lengths of execution or the media used. A campaign can consist of any mix of the following means: FILM, PRESS, OUTDOOR, DIRECT, DIGITAL, RADIO, PROMO & ACTIVATION, DESIGN, PR, MOBILE, and BRANDED CONTENT & ENTERTAINMENT. 

Environment & Interior Design (EID) – hardcopy portfolio

  • Art project drawing, photograph, collage or illustration that represent an intention
  • Illustration of a spatial dimension (your bedroom, flat...)
  • Sketches of urban and landscape scenery

Product Design (PRD) – hardcopy portfolio

  • Drawings: B&W figure drawing (full body) - to check the sense of proportion
  • Drawings: colour painting (water, oil or crayon) - to check the sense of colour scheme
  • Sketches: product design sketches (2 products) - to check the visualization skills
  • Photos: self-taken photos - to check the sense of composition or/and personality

Communication Design (CD) – Digital portfolio

  • PDF format (A4-size, landscape orientation)
  • Maximum 20 pages
  • Maximum file size (10MB)
  • We do not have a lot of time to review each portfolio, so it is important that the portfolio is organized in a way that is easy to view and to understand. Clearly label each project and consider the *-order that they should be viewed.
  • Include 10 of your best design projects. Each project may consist of more than one page if necessary. Include development work (research, concept sketches, etc.) for at least one project. Include the title and a 50-word description on each project. You may include both two- and three-dimensional work, as well as interactive and time-based projects.
  • Aim for a variety of media and approaches rather than many similar projects.
  • Personal insights, creative concepts and effective solutions to design problems are valued more than sheer technical virtuosity. Only your best work should be included.
  • Please include projects that are designed for a specific purpose, audience or communication goal in mind. However purely expressive, artistic projects may be included as well.
  • Links to video, animation, motion graphics and interactive work may be included.

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Chinese Mainland Applicants

Please visit Study@PolyU website for details.

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